
“Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk.” (1932 radio ad)


Originally designed by illustrator Vernon Grant, they made their debut in 1933.
Snap!™ is the oldest and the leader of the group. He solves the problems his two brothers create and wears a baker’s hat.
Crackle!™ is the good-hearted, fun middle child. He gets stuck keeping order between his brothers’ personalities and wears a red-and-white-striped stocking cap.
Pop!™ is the mischievous, clumsy younger child. He plays jokes, doesn’t take things seriously and wears a military hat.
Snap, Crackle, Pop! (and Pow?) In the 1950's a concept for a fourth brother named "Pow" was created but never used.









































